Alloy alternatives

Alloy is a solid choice, but not for everyone. Typical SMBs verifying occasional hires or vendors, go direct to Persona or Middesk and skip the layer. Here's what to look at instead.

Persona

Configurable identity verification that doesn't assume you're a bank

Startup and small business track: 500 free verifications a month, then roughly $1 per verification after that. The published Essential plan starts around $250/month flat for core products. Growth plan (adds the full KYB and fraud tool suite) is custom-quoted.8.0/10

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Editor's Pick

Middesk

Verifies the business is real before you verify the human is

Contact the vendor for current pricing — Middesk negotiates per-verification rates based on volume. Companies running 1,000–5,000 checks a month have reported landing somewhere around $2–$5 per verification, with the number dropping as commitment and volume go up.8.2/10

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Socure

Bank-grade identity fraud scoring, built for volume most SMBs don't have

Contact the vendor for current pricing — Socure sells through an enterprise sales process, with a multi-week evaluation and a contract that assumes meaningful transaction volume. Reported unit costs drop below a dollar per verification at scale, but annual commitments start in the mid five figures. Not set up for a small business to self-serve.7.3/10

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